Maintaining effective internal communication between management and employees forges a sense of community – that “we” feeling that is required for continued success. Receiving of only snippets of information causes confusion, misinterpretation and can foster rumors. Time spent communicating at the outset can minimize misunderstanding and motivate employees to contribute with a clear understanding of organizational goals and process.
- improves organizational and management performance,
- enhances decision-making,
- develops greater trust and
- increases employee satisfaction.
This is the first in a series of blogs discussing the six steps for creating an effective internal communication strategy. Next time we will define the communication standards. How healthy is your current strategy? What efforts have you made to shape your strategy?