Resources Guides

CHANGE MANAGEMENT: The Role of Strategic Communication

change-managementChange management is the process of helping individuals and the organization to transition from a current state to a desired state. This workbook explores change management as a communication function. It lays the groundwork with an explanation of popular change models, including The Change Curve and The Change Cycle. It then guides readers through the process of strategic change communication focused specifically on organization planning, people, processes, and performance. Learn how to craft a vision for change, manage stakeholder expectations, set measurable change objectives, and communicate change effectively in your organization in this latest addition to Brighter Stragies’ Training Series: Planning, Process, People, Performance.

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CHANGE MANAGEMENT: The Role of Strategic Communication

change-managementChange management is the process of helping individuals and the organization to transition from a current state to a desired state. This workbook explores change management as a communication function. It lays the groundwork with an explanation of popular change models, including The Change Curve and The Change Cycle. It then guides readers through the process of strategic change communication focused specifically on organization planning, people, processes, and performance. Learn how to craft a vision for change, manage stakeholder expectations, set measurable change objectives, and communicate change effectively in your organization in this latest addition to Brighter Stragies’ Training Series: Planning, Process, People, Performance.

DOWNLOAD