CHANGE MANAGEMENT: The Role of Strategic Communication

Change management is the process of helping individuals and the organization to transition from a current state to a desired state.

This workbook explores change management as a communication function. It lays the groundwork with an explanation of popular change models, including The Change Curve and The Change Cycle. It then guides readers through the process of strategic change communication focused specifically on organization planning, people, processes, and performance.

Learn how to craft a vision for change, manage stakeholder expectations, set measurable change objectives, and communicate change effectively in your organization in this latest addition to Brighter Strategies’ Training Series: Planning, Process, People, Performance.

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Strategic Planning

Strategic planning is an organization’s process of defining its strategy and making decisions on how to allocate its resources (staff, budget, programs, and services) to pursue that strategy.

The strategic planning process in nonprofit organizations consists of three main components: plan development, plan execution, and plan review. This guide will take you through the process, which includes crafting organization mission, vision, and values statements; conducting a strengths, problems, opportunities, and threats (SPOT) analysis; developing a balanced scorecard with measures to track strategic goals; writing and communicating the strategic plan; and executing and reviewing the plan.

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Nonprofit Governance - A Guide for Building a Strong Board

In this interactive workbook, Brighter Strategies teaches the basics of board governance, including board structure, members’ roles and expectations, and the responsibilities required for effective oversight.

Use this guide to first evaluate the current state of the board in your organization. Next, learn how to apply your organization’s unique culture and specialized resources to board governance. You will walk through the journey of building a strong board, from recruiting your board members and forming committees to conducting orientation and delegating tasks. This book is full of practical exercises and informative resources to help make effective governance a reality in your organization.

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Power Team

The power of two is greater than the power of one. And the power of “more than two” is limitless. Brighter Strategies offers a fresh perspective on how to create a “power team”—a group of two or more people who come together to work toward a common goal.

After reading and completing this workbook, you will understand team basics, including the definition, types, and natural development. You will complete a simple five-step team-building process, which includes creating the team, clarifying roles, communicating well, collaborating to meet goals, and celebrating team success. If you want to maximize your organization’s effectiveness, choosing to form a team to complete a task is the first step in the right direction.

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Community Assessment

Become an expert at community assessment, the process of gathering, analyzing, and reporting data about the strengths and needs of a community. Perhaps you don’t think you’ll need this skill set to be successful in your non-profit? This free workbook will teach you the purpose, benefits, and steps of community assessment.

Take the plunge and pilot the concept by choosing, creating, and gathering a community to assess. The guide provides the practical tools you will need to be effective, including a section on survey design and administration. Finally, you will walk through the process of writing and distributing an assessment report and ultimately using the assessment results to improve your organization’s performance.

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Program Evaluation

Program evaluation is a powerful driver to establish a culture of data-driven decision-making across your organization. It assesses how well you are using program resources, justifies the existence of your program, highlights the impact of your program on the community in terms of strong outcomes, and ensures an organization’s programs are focused on continuous quality improvement.

This workbook will teach you how program planning and program improvements are based on solid evaluation data. Learn to write meaningful evaluation questions and determine the evaluation method that works best for your program goals. Finally, you will develop a practical data collection plan that fits within the tools you currently use, and share your evaluation results with critical stakeholders.

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