Program Evaluation

Program evaluation helps organizations identify program needs, improve programs and their processes to better serve communities. Program evaluation helps organizations articulate progress, success and gaps in terms of strong, measurable outcomes.

Our unique approach is practical for any community, while also grounded in scientific vigor. Our goal with every client is to custom design solutions that fit your exact evaluation needs, while building your capacity to conduct future evaluations.

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“I’ve been doing logic models for years and never really understood them until engaging with Brighter Strategies.”

circle demonstrating evaluation cycle

4 Stages of Work

We work with your organization to identify the purpose of the evaluation, evaluation questions to answer, the target audience for the data, and the organizational values underpinning the evaluation.

We help you articulate your theory of change and logic models to help bring clarity to your outcomes and the specific mechanism by which your organization and programs work. We identify practical measurement tools that are grounded in science and/or best practices, and that make sense for your community.

Data Collection & Analysis
We roll out the evaluation plan through monitoring and collecting data. Our team of researchers provides complex analytics, and we help identify database tools for you to run your own, simple analytics over time.

Data Review, Collection & Analysis
We facilitate conversations to help you understand what the data means and how it might impact your programs. We help you visualize and communicate the data in the right way for your target audience. We prepare concise summary reports and presentations that highlight program successes and provide recommendations for continued success.

Read More About Evaluation and Measurement

Our Role as Facilitators and Guides


We act as a facilitator and implement a holistic approach to develop a design that evaluates your program.


Working with you, we assess how well you are using program resources and the impact of your program on the community.


We help you ensure that your organization’s programs are focused on continuous quality improvement. Our engagements increase organizational and staff capacity in each of these areas ensuring data-decision making that leads to successful impact and organizational and program sustainability.


We help identify the most effective methods to communicate with your diverse stakeholder interests.

Your Organization, Just Better

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Program Evaluation

Program evaluation is a powerful driver to establish a culture of data-driven decision-making across your organization. It assesses how well you are using program resources, justifies the existence of your program, highlights the impact of your program on the community in terms of strong outcomes, and ensures an organization’s programs are focused on continuous quality improvement.

This workbook will teach you how program planning and program improvements are based on solid evaluation data. Learn to write meaningful evaluation questions and determine the evaluation method that works best for your program goals. Finally, you will develop a practical data collection plan that fits within the tools you currently use, and share your evaluation results with critical stakeholders.

Evaluating Performance Outcomes ebook