CHANGE MANAGEMENT: The Role of Strategic Communication
Change management is the process of helping individuals and the organization to transition from a current state to a desired state. This workbook explores change management as a communication function. It lays the groundwork with an explanation of popular change models, including The Change Curve and The Change Cycle. It then guides readers through the process of strategic change communication focused specifically on organization planning, people, processes, and performance. Learn how to craft a vision for change, manage stakeholder expectations, set measurable change objectives, and communicate change effectively in your organization in this latest addition to Brighter Stragies’ Training Series: Planning, Process, People, Performance.
Strategic planning is an organization’s process of defining its strategy and making decisions on how to allocate its resources (staff, budget, programs, and services) to pursue that strategy. The strategic planning process in nonprofit organizations consists of three main components: plan development, plan execution, and plan review. This guide will take you through the process, which includes crafting organization mission, vision, and values statements; conducting a strengths, problems, opportunities, and threats (SPOT) analysis; developing a balanced scorecard with measures to track strategic goals; writing and communicating the strategic plan; and executing and reviewing the plan.
Nonprofit Governance - A Guide for Building a Strong Board
Brighter Strategies offers guidance teaching the basics of board governance including board structure, members’ roles and expectations, and the responsibilities required for effective oversight.
Brighter Strategies teaches nonprofits to how to assess a community, a process that includes creating an assessment committee; using tools such as public forums, focus groups, and surveys to gather information about the community; writing an assessment report; and implementing program improvements.
Brighter Strategies offers a fresh perspective on how to create a “power team,” to maximize an organization’s effectiveness.
The “power teaming process” includes forming the team, clarifying member roles, learning to communicate and collaborate well, and celebrating team success.
Brighter Strategies provides a roadmap for how to create an outcome measurement system, a process that includes performing a gap analysis, writing program outcomes, collecting data, reporting measures, and leveraging results to improve performance.
Brighter Strategies offers innovative ways to evaluate your organization’s programs, a process that includes writing evaluation questions, developing a data collection plan, creating a logic model, sharing evaluation results, and using program outcomes to improve performance.