Elizabeth Scott, PhD, CEO/President
Virtual Summit for Nonprofit Changemakers
Communicating Culture Change
September 28, 2021 3:00 PM, ET
Arguably highly successful companies are led by dynamic and charismatic leaders such as Jeff Bezos, Oprah Winfrey and Tim Cook to name a few. Strong leaders and their leadership skills in the context of organizations are viewed as vital to its success and impact. Indeed, leaders are expected to inspire, motivate and drive the company’s strategic vision. When organizational culture change is necessary, a strong internal communications plan led by the right people can make the difference between success or failure. This session will help leaders grasp the critical importance of communicating culture change to internal and external audiences. By the end of this session, participants will understand what culture change entails from a communications perspective, how to identify and address various audiences regarding organizational culture change, how to maintain authenticity, and why being a change leader can help one’s organization grow and thrive.
Attendees will learn:
- How to understand the practical and emotional impacts of change
- How to develop a communication change strategy
- Tips and techniques for successfully navigating organizational change
Register Here Use code LIZ20 for a 20% discount on registration.